Hi, I’m Louise Weigall, a knitwear & fashion specialist. I love strong coffee daily, listen to business podcasts weekly and will always find a reason to buy suede shoes.

I work with small business owners, specialising in textile and apparel product, as an experienced and trusted advisor with a calm and measured approach.

My business provides industry relevant and accessible advice on how to navigate the obstacles around concept, pricing, planning, sourcing, and production.  I'm a listener, more than a talker, who genuinely cares about helping others reach their potential and bring their product to market.

Formerly a knitwear designer and producer, my career has given me a unique and intimate insight across the entire design and production lifecycle; from product development, design, sourcing and manufacturing, to pricing, supply chain and logistics.

I have an extensive work history managing the product life cycle for high profile and boutique Australian fashion labels including Scanlan Theodore, Country Road, Willow, Anna Hoffman, Sass & Bide, Yeojin Bae, Jag and Grab Denim.

Style with Substance now gives me an avenue to support the creative potential of product designers seeking to fulfil their creative and entrepreneurial potential.

When I'm not working, I'm a mum to a sports loving son with energy to burn and wife to a weekend handy-man husband.